Chapter 1 Introduction to E-commerce

1.1 Overview of E-commerce Technology

1.2 Architectural Framework of E-commerce

1.3 The Classification of E-commerce Applications

1.4 E-commerce Work Pattern

References

Exercises

Chapter 2 E-commerce Platforms

2.1 Overview of E-commerce Platform

2.2 Online Marketplace

2.3 Major Online Marketplaces in China

2.4 Procedures of Opening an Online Store

References

Exercises

Chapter 3 E-commerce Marketing and Online Promotion

3.1 Overview of E-commerce Marketing

3.2 Electronic Marketing Theories

3.3 Electronic Marketing( E-marketing) Activities

3.4 Online Promotion

3.5 Online Advertising Methods

References

Exercises

Chapter 4 Electronic Payment

4.1 Traditional Payment Methods

4.2 Electronic Payment Methods

4.3 E-payment Systems

4.4 Third-Party Payment

4.5 Mobile Payment

References

Exercises

Chapter 5 E-commerce Logistics

5. 1 Overview of Logistics

5.2 E-commerce Logistics

5.3 Cross-border E-commerce Logistics Mode

References

Exercises

Chapter 6 E-commerce Customer Service

6. 1 Overview of E-commerce Customer Service

6.2 Pre-sales Service of E-commerce

6.3 After-sales Service of E-commerce

6.4 E-commerce Customer Service Agents

References

Exercises

Chapter 7 Security Management of E-commerce

7.1 Analysis of the Risks and Administration in Network Transactions

7. 2 Client Authentication Technology

7.3 Preventing Intrusion by Hackers

7.4 The Safety Management System of the Network Trading

References

Exercises

Chapter 8 Legal Issues of E-commerce

8.1 Legal Protection of E-commerce Transaction Security

8.2 E-commerce Law

References

Exercises